Engage your target with relevant content and multi-language personalized information. Send value to enhance your e-commerce user journey conversion rate.

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E-MAIL MARKETING PLATFORM BEYOND IMPERSONAL NEWSLETTERS

Our offer comprises technology, processes and know-how that enriches your campaigns, delivers personalized experience, and increases relevance. Our platform simplifies creation of the meaningful information to each subscriber segment, ultimately uplifting the probability of a successful goal conversion.

Simple layout and content management

Reusable templates, Excel based content management and enrichment.

Template Editor and Preview

WYSIWYG editor, personalization tag editor, preview. Ideal for the last minute changes.

Native country – language logic

System level relation connecting subscriber country and supported languages. In-place localization editing and adjustments.

Dynamic subscriber attribute

Layout tagging system used to aggregate and group content variations.

Import & export tools

Tools to quickly create, update and manage content and personalization variations . Simple re-use of templates and campaign material.

INTEGRATION PATHS AND OPTIONS

Mailicon E-mail Marketing Management

STANDARD

Reference plan for organizations seeking to send weekly newsletter to 200K recipients. Includes 3 standard templates. Self-service operations

DYNAMIC

Reference plan for organizations seeking to send weekly newsletter to 200K recipients. Includes 3 standard templates, fully managed operations, reporting, suppression management and package implementation.

MULTIBRAND

Ideal for organizations seeking to manage multiple brand subscribers and newsletters on same platform. Suitable for multi-tenant scenarios with frequent campaigns, complex subscription management and variable size audiences.

VALUE ADDED SERVICES

E-mail marketing services are part of our Digital Marketing offering. Services comprise production, execution and management capabilities that commonly complement our platform to provide full service solution.

PRODUCTION SERVICE

Layout design, template implementation, variation asset production, tagging and testing.

SENDING SERVICE

Full workflow, litmus test, sending, standard reporting, includes production services.

CAMPAIGN MANAGEMENT

Full spectrum service (planning, coordination, execution and reporting).

SUBSCRIBER INTELLIGENCE

Optional service focusing on list relevance improvements and fine grain refinement of personalization strategy.