Digital and Social Media Executive

Full-time
Italy
Posted 2 weeks ago

JOB DESCRIPTION

Neticon, a digital marketing agency that operates in the luxury and fashion industry, is looking for a Digital and Social Media Executive to join our highly successful team that is expanding rapidly and continuously. This is a fantastic opportunity for an ambitious digital marketer to help us drive full integration across our client portfolio.

 

OVERVIEW:

The perfect candidate will be responsible for Social Media activities alongside the SEM campaign creation. The key strengths within this role includes implementing,maintaining,monitoring and  optimizing social media campaigns with a particular focus on Instagram and Facebook.Moreover, the candidate will be responsible for translating the business goals into strategies and actions within a balanced Media Mix as well as coordinating activities, communicating and reporting to the client directly. The candidate will respond to the head of digital marketing.

 

KEY RESPONSIBILITIES:

  • Develop and own Social Media activities and define strategy for achieving clients’ objectives while managing the budget given
  • Ability to organised and coordinate Social Media activities with respect to deadlines
  • Identify the most relevant Social Media campaign type for achieving the clients’ objective
  • Ability to identify the most relevant audience in each stage of the conversion funnel
  • Constantly monitoring and optimizing Social Media KPIs towards agreed objectives
  • Identify requirements for all creative assets (i.e. copy creation, banner ads understanding)and implement activities with new ads format
  • Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance
  • Elaborating and supervising qualitative and/or quantitative measurement reports
  • Manage the clients’ request on daily bases as well as participating in meeting and QBRs
  • Collaborate with other member of the team on SEM activities (i.e. campaign creation for Google and Bing)
  • Ability to work independently once strategy and direction are defined
  • Understand relevant dynamics in the fashion and luxury industry which allow clients to anticipate trends

 

OTHERMAJOR SKILLS:

  • Experience with Facebook Pixel and tag management tools
  • Understanding ofGoogle Analytics, Google Ads and Microsoft Advertising
  • Build Data Studio Reports
  • Microsoft Office pack expertise
  • Excellentverbal and written skills in Italian and English
  • Ability to developstrong professional relationships and manage expectations with customers, department leaders, and fellow employees
  • Ability to multi-task and thrive in an environment with shifting priorities and time-sensitive deadlines

 

CERTIFICATIONS / LICENSURE REQUIREMENTS:

  • Facebook Blueprint (certified media planning orbuying) is a plus
  • Google Ads
  • Google Analytics Certifications

 

EXPERIENCE REQUIREMENTS:

  • 2 or more years working as Social Media marketer, experience in PPC is a plus
  • Experience working in fashion/luxury business sector is preferred
  • Experience implementing Digital Marketing strategies in B2C multinational, multilanguage sales environment is preferred

Apply Online

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