Terme di Sirmione Cosmetics Institute had an established social media presence, but it was not performing as an effective marketing and conversion channel.
The content lacked quality and format diversification, resulting in a social presence that struggled to engage the target audience and generate meaningful interactions. Paid advertising also lacked a consistent creative approach and high-quality assets, limiting its effectiveness.
At the same time, Instagram was not structured to support product discovery and conversion, with limited integration between content, products and e-commerce.
The challenge was to transform this underperforming presence into a high-quality, engaging and conversion-oriented social media ecosystem, where organic content, product discovery and paid advertising worked together to support the customer journey.
Neticon developed a new social media ecosystem for Terme di Sirmione Cosmetics Institute, combining social media strategy, content creation, social commerce and paid media.
The objective was to strengthen the skincare brand’s digital positioning, increase qualified website traffic and transform social media into an effective product discovery and conversion channel.
1. Follower growth +52% (From 5.350 to 8.144 followers)
2. Link clicks 65.4k
3. Views
- 5,8 milioni di visualizzazioni totali
- 215.113 visualizzazioni organiche (+16,1%)
4. Reach 1.1M
5. Content interactions 38K
6. Profile visits 46.3K
7. Top performing content
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From strategy and content production to social commerce and paid media, Neticon creates integrated social media ecosystems designed around your business objectives.
