Online Internationalization strategy challenges: The Japanese Case Study

Context

Japan is a Country with a millennial and fascinating culture, characterized by very specific consumption, research and product habits. Penetrating this market and bringing a Brand to Japan is a real challenge that requires ad hoc online strategies, even when it comes to established brands with an excellent local reputation.

Thanks to a close collaboration with DMFA, our most important partner for the APAC region, we were able to embark on a successful journey that led to outstanding achievements.